Fundraising succeeds on knowing donors well. Building your donor base is not just about identifying and qualifying new donors, but also requires deepening your relationships with your current donor base.
Engaging donors in meaningful ways starts with viewing them as ‘real people’ and showing an authentic curiosity in helping to match your mission with their philanthropic goals.
In this video segment from trainers Jenn Hayslett and Anne Peyton, CFRE on “Donor-Centered Stewardship and Fundraising”, they emphasize a donor-centered approach to strengthening a successful nonprofit development program.
- You can take a training with Jenn and Anne who are presenters for our Better Nonprofit Management Training Series, which is held throughout the year on topics such as donor cultivation, stewardship, and relationship building.
- Download a free chapter on fundraising from our Executive Directors Guide.