Fundraising succeeds on knowing donors well. Building your donor base is not just about identifying and qualifying new donors, but deepening your relationships with your current donor base.
Engaging donors in meaningful ways starts with viewing them as ‘real people’ and showing an authentic curiosity in helping to match your mission with their philanthropic goals.
In this video segment from trainers Jenn Hayslett and Anne Peyton, CFRE on “Donor-Centered Stewardship and Fundraising”, they emphasize a donor-centered approach to strengthening a successful nonprofit development program.
You can take a training with Jenn and Anne at our Better Nonprofit Management Training Series throughout the year with topics on donor cultivation, stewardship, and relationship building.
You can also download a free chapter on fundraising from our Executive Directors Guide.