Podcasting, the word alone sounds both exotic and technical, and just thinking about the how-to’s of podcasting can make the average non-technical professional break out in a sweat. For some of us in the non-profit sector, there is the added skepticism about podcasting’s potential benefit to our work and constituents. For all we know, it could be just another overly-hyped Internet technology.
However, a number of nonprofits began experimenting with this communications tool a couple of years back and are already using it to raise awareness about issues, do skill-building and share information. Certainly, podcasting provides another way for your nonprofit to reach out to constituents who learn better through aural forms of communication rather than the more traditional (at least in the West) written style.
So if you are ready to add to your social change toolkit, consider trying your hand at this growing source of information sharing with new existing and new audiences.
There are myriad online resources available to help you create your first podcast, build a podcast series and then market your podcasts widely. Following are some excellent resources for you to use.
- Podcasting News – Podcasting 101
- About.com – How to Create Your Own Podcast, A Step-by-Step Tutorial by Corey Deitz
- Digital Trends – How to Make a Podcast
Using and Marketing Your Podcasts Creatively
- Getting Attention – Great Intro to Podcasting from Marketing Sherpa
All Aspects of Podcasting
- University of Houston – Creating Podcasts, Resources for Making and Marketing Your Podcasts
- Beth’s (Kantor) Blog – All Things Podcasting
- MediaShift – Your Guide to Podcasts by Mark Glaser