Insights

What we’re thinking and learning about right now, news that matters to nonprofits, and events and happenings in and around TSNE MissionWorks and the NonProfit Center.

Nov 10 2016 | By Jonathan Spack
To the TSNE Community: Tuesday’s election results were shocking to many Americans, regardless of which candidate they supported. → More
Aug 25 2016 | By David Marino
One of my favorite topics as a communications leader is learning how to be authentic. It seems like a contradiction. How can you force yourself to be more natural? It’s often a challenge, but not impossible. → More
Oct 27 2014 | by Paul Horn, Communication Skills Coach
“The human mind is a wonderful thing—it starts working the moment you are born and it stops as soon as you get up to speak in public.” —Roscoe Drummond → More
Apr 14 2014 | By Arthur Prokosch
Online surveys have emerged as an efficient way for nonprofits to gather data from their constituents, donors - and even their peers - entirely through the Web. At their core, these systems include tools for defining and customizing survey questions, and... → More
Feb 13 2014 | By Myrna Greenfield, Principal Good Egg Marketing
In the previous article, marketing professional Myrna Greenfield recommended best practices about making connections on LinkedIn. In this final installment of a multipart series, she discusses several ways to keep in touch with and develop these connections. → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant TSNE
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Feb 13 2014 | By Andrea Berry
As nonprofits look for new ways to raise money in the digital age, email fundraising is beginning to stand out as a compelling option. Many of the larger and nationally active nonprofits already use this approach to save money and reach broader constituencies... → More
Feb 13 2014 | By Ryan Allis and Denise Moorehead
Email marketing has gotten a bad rap because of the dozens of unsolicited emails we all receive daily (hundreds weekly) from spammers. According to a 2003 Michigan State study by Susan Chang and Mariko Morimoto, most people would rather receive junk mail,... → More
Feb 13 2014
According to Ask.com, a recent study by the Pew Research Center found that more than three-quarters of all Americans expect to find information about a company, government agency or non-profit organization on the Web. That means that the majority of your... → More
Feb 13 2014 | By Jay Leslie Idealware
An email list is one of the sharpest arrows in any nonprofit’s quiver. An effective list can maximize your reach, help foster closer relationships with constituents and improve fundraising. But what makes a list effective? → More

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