Insights

What we’re thinking and learning about right now, news that matters to nonprofits, and events and happenings in and around TSNE MissionWorks and the NonProfit Center.

Nov 10 2016 | By Jonathan Spack
To the TSNE Community: Tuesday’s election results were shocking to many Americans, regardless of which candidate they supported. → More
Aug 25 2016 | By David Marino
One of my favorite topics as a communications leader is learning how to be authentic. It seems like a contradiction. How can you force yourself to be more natural? It’s often a challenge, but not impossible. → More
Oct 27 2014 | by Paul Horn, Communication Skills Coach
“The human mind is a wonderful thing—it starts working the moment you are born and it stops as soon as you get up to speak in public.” —Roscoe Drummond → More
Apr 14 2014 | By Arthur Prokosch
Online surveys have emerged as an efficient way for nonprofits to gather data from their constituents, donors - and even their peers - entirely through the Web. At their core, these systems include tools for defining and customizing survey questions, and... → More
Feb 13 2014 | By Hyoun Park Aberdeen Group
Hyoun Park, research editor at Aberdeen Group, shares research and advice on ways non-profit organizations can use videoconferencing to save time and money, especially in these challenging times. → More
Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, non-profit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More
Feb 13 2014 | By Myrna Greenfield, Principal Good Egg Marketing
In the previous article, marketing professional Myrna Greenfield recommended best practices about making connections on LinkedIn. In this final installment of a multipart series, she discusses several ways to keep in touch with and develop these connections. → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant TSNE
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Feb 13 2014 | By Andrea Berry
As nonprofits look for new ways to raise money in the digital age, email fundraising is beginning to stand out as a compelling option. Many of the larger and nationally active nonprofits already use this approach to save money and reach broader constituencies... → More
Feb 13 2014 | By Ryan Allis and Denise Moorehead
Email marketing has gotten a bad rap because of the dozens of unsolicited emails we all receive daily (hundreds weekly) from spammers. According to a 2003 Michigan State study by Susan Chang and Mariko Morimoto, most people would rather receive junk mail,... → More

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