INSIGHTS

News, Reflections and Resources for Powering Change

Aug 25 2016 | By David Marino
One of my favorite topics as a communications leader is learning how to be authentic. It seems like a contradiction. How can you force yourself to be more natural? It’s often a challenge, but not impossible. → More
Oct 27 2014 | by Paul Horn, Communication Skills Coach
“The human mind is a wonderful thing—it starts working the moment you are born and it stops as soon as you get up to speak in public.” —Roscoe Drummond → More
Mar 03 2014
If you’re like most non-profit professionals, your focus is on your mission, which is making the world a better place. Computers, databases, websites and other technological innovations are all just tools to get the job done. We sift through news and... → More
Mar 03 2014 | By TSNE
The following resources look at the myriad ways nonprofits can and are communicating with various constituents online. The methods to share information between your non-profit organization and its constituents are expanding thanks to new technologies and new... → More
Mar 03 2014 | By TSNE
To achieve organizational goals, a nonprofit needs to be able to effectively communicate its mission to all of its constituents. A strategic communications plan can help your nonprofit gain greater public support, increase your donor pool, better serve... → More
Feb 13 2014 | By Arthur Prokosch former Online Services Manager at TSNE
Online surveys have emerged as an efficient way for nonprofits to gather data from their constituents, donors - and even their peers - entirely through the Web. At their core, these systems include tools for defining and customizing survey questions, and... → More
Feb 13 2014 | By Ryan Allis and Denise Moorehead
Email marketing has gotten a bad rap because of the dozens of unsolicited emails we all receive daily (hundreds weekly) from spammers. According to a 2003 Michigan State study by Susan Chang and Mariko Morimoto, most people would rather receive junk mail,... → More
Feb 13 2014 | by Deborah Elizabeth Finn, IT Consultant to Nonprofits
I do a lot of research on the effectiveness of online marketing to donors and others through relationship building for non-profit organizations – mostly by sitting around thinking about my own experiences as a reader of email. → More
Feb 13 2014
According to Ask.com, a recent study by the Pew Research Center found that more than three-quarters of all Americans expect to find information about a company, government agency or non-profit organization on the Web. That means that the majority of your... → More
Feb 13 2014 | by Laura S. Quinn, Executive Director Idealware
If you post a message on Twitter and no one’s there to hear it, does it make a noise? → More

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