News, Reflections and Resources for Powering Change

Feb 13 2014 | Adapted from an article by Diane Boudreau by Denise Moorehead
Don’t let your nonprofit’s message get lost in the daily flood of information. → More
Feb 13 2014
What follows reflects the insights and future-thinking shared in a fall 2005 interview with TSNE by Vinjay Bhagat, founder of Convio, an Internet software and services company providing online Constituent Relationship Management solutions for nonprofits. → More
Feb 13 2014 | By Hyoun Park Aberdeen Group
Hyoun Park, research editor at Aberdeen Group, shares research and advice on ways non-profit organizations can use videoconferencing to save time and money, especially in these challenging times. → More
Feb 13 2014
Rebranding Can Help Your Nonprofit Stand Out from the Crowd → More
Feb 13 2014 | By Michelle Murrain, Principal MetaCentric Technology Advising
There are many sources of information for nonprofits regarding technology, and there is a wide variety of organizations that provide this information for non-profit decision makers. Like all content and media, this information is generally copyrighted. In... → More
Feb 13 2014 | by Laura S. Quinn, Founder and Director Idealware
Laura Quinn adapted this article for TSNE from an original piece written with generous financial support from TechSoup. Here she helps to demystify the often misunderstood – and stress-producing – art and science of web analytics. She begins by explaining the... → More
Feb 13 2014 | By Dorie Clark
It makes perfect sense: of course you want to get your organization’s good deeds covered by the press. But for many non-profit organizations, there is often a detour on the road between goals and reality. Resources are limited, and it can often seem like a... → More
Feb 13 2014 | John McNutt, PhD, ACSW University of South Carolina
John McNutt has been researching the intersection of technology and social change for over a decade. His work has followed the evolution of online communities, social work and the Internet, and has come to focus on electronic advocacy and its uses for... → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant TSNE
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, non-profit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More