INSIGHTS

News, Reflections and Resources for Powering Change

Feb 13 2014 | By Kristen Saulnier, Communications Assistant Third Sector New England
I recently attended Be the Media V, a conference sponsored by TSNE and the Progressive Communicators Network for the progressive non-profit community. These are some of the points gleaned from the opening panel and workshop leaders during the daylong event. → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for non-profit organizations. Stay tuned for part two, which will delve into the how. → More
Feb 13 2014 | By Steve Delgado, Arial Software and Denise Moorehead, Third Sector New England
As a non-profit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. So you’ve made the jump to a timesaving, more efficient email-sending program. But... → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for non-profit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More
Feb 13 2014 | By Kristen Saulnier
How do you frame your nonprofit’s message to the media in a way that will get your organization coverage that focuses on the heart of an issue – not on “side” topics that stir unwarranted controversy? → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield explained how to set up a good Company Profile on LinkedIn. In this next installment of a multipart series, she discusses best practices for Individual Profiles. → More
Feb 13 2014 | by Daniel F. Bassill, President Tutor/Mentor Connection
Looking for Cross City, Cross State, Collaboration? Websites that aggregate knowledge support the efforts of thousands of others who are looking to apply this type of knowledge in program improvement, problem solving and innovation. This is the role of Tutor/... → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant, Third Sector New England
Effective media advocacy campaigns start with an advocacy plan. A roadmap for creating this plan was provided by the Progressive Communicators Network’s Tom Louie to attendees at the Be the Media! mini-conference on November 30, 2011. According to Louie,... → More
Feb 13 2014 | by Peter Flynn Silmaril Consultants
Organizational websites are viewed thousands or millions of times a day by customers, competitors and people searching for stuff, but rarely by those who own, run or work for the organization. Business, government and institutional websites are a frequent... → More
Feb 13 2014
Dean Allemang, chief scientist at TopQuadrant, Inc., demystifies newsfeed technologies and describes what unique value they provide in the information landscape of the Web. → More

Pages