INSIGHTS

News, Reflections and Resources for Powering Change

Feb 13 2014 | By Jay Leslie Idealware
An email list is one of the sharpest arrows in any nonprofit’s quiver. An effective list can maximize your reach, help foster closer relationships with constituents and improve fundraising. But what makes a list effective? → More
Feb 13 2014 | By Ryan Allis and Denise Moorehead
Email marketing has gotten a bad rap because of the dozens of unsolicited emails we all receive daily (hundreds weekly) from spammers. According to a 2003 Michigan State study by Susan Chang and Mariko Morimoto, most people would rather receive junk mail,... → More
Feb 13 2014 | By Arthur Prokosch former Online Services Manager at TSNE
Online surveys have emerged as an efficient way for nonprofits to gather data from their constituents, donors - and even their peers - entirely through the Web. At their core, these systems include tools for defining and customizing survey questions, and... → More
Feb 13 2014
According to Ask.com, a recent study by the Pew Research Center found that more than three-quarters of all Americans expect to find information about a company, government agency or non-profit organization on the Web. That means that the majority of your... → More
Feb 13 2014 | by Deborah Elizabeth Finn, IT Consultant to Nonprofits
I do a lot of research on the effectiveness of online marketing to donors and others through relationship building for non-profit organizations – mostly by sitting around thinking about my own experiences as a reader of email. → More
Feb 13 2014 | By Lance Trebesch, Taylor Robinson and Denise Moorehead
In Part 1 of Top the Web Search Lists, the authors outlined the basic steps – submitting your website to directories, listing keywords, and researching title and header tags – that lead to capturing a coveted top spot in Web search results. Here they provide... → More
Feb 13 2014 | by Laura S. Quinn, Executive Director Idealware
If you post a message on Twitter and no one’s there to hear it, does it make a noise? → More
Feb 13 2014 | By Lance Trebesch, Taylor Robinson and Denise Moorehead
The authors have developed a multi-part series on search engine optimization (SEO), or how to improve your website’s placement in web search lists. In Part 1, they share tips for building the foundations of your SEO strategy.  → More
Feb 13 2014
You know that media coverage helps to generate discussion about the critical issues your non-profit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that non-profit... → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for non-profit organizations. Stay tuned for part two, which will delve into the how. → More

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