Insights

What we’re thinking and learning about right now, news that matters to nonprofits, and events and happenings in and around TSNE MissionWorks and the NonProfit Center.

Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, nonprofit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant TSNE
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Feb 13 2014 | By Myrna Greenfield, Principal Good Egg Marketing
In the previous article, marketing professional Myrna Greenfield recommended best practices about making connections on LinkedIn. In this final installment of a multipart series, she discusses several ways to keep in touch with and develop these connections. → More
Feb 13 2014 | By Andrea Berry
As nonprofits look for new ways to raise money in the digital age, email fundraising is beginning to stand out as a compelling option. Many of the larger and nationally active nonprofits already use this approach to save money and reach broader constituencies... → More
Feb 13 2014 | By Ryan Allis and Denise Moorehead
Email marketing has gotten a bad rap because of the dozens of unsolicited emails we all receive daily (hundreds weekly) from spammers. According to a 2003 Michigan State study by Susan Chang and Mariko Morimoto, most people would rather receive junk mail,... → More
Feb 13 2014 | By Jay Leslie Idealware
An email list is one of the sharpest arrows in any nonprofit’s quiver. An effective list can maximize your reach, help foster closer relationships with constituents and improve fundraising. But what makes a list effective? → More
Feb 13 2014 | By TSNE MissionWorks
According to Ask.com, a recent study by the Pew Research Center found that more than three-quarters of all Americans expect to find information about a company, government agency or nonprofit organization on the Web. That means that the majority of your... → More
Feb 13 2014 | by Myrna Greenfield, PrincipalGood Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for nonprofit organizations. Stay tuned for part two, which will delve into the how. → More
Feb 13 2014 | by Deborah Elizabeth Finn, IT Consultant to Nonprofits
I do a lot of research on the effectiveness of online marketing to donors and others through relationship building for nonprofit organizations – mostly by sitting around thinking about my own experiences as a reader of email. → More
Feb 13 2014 | by Myrna Greenfield, Principal, Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for nonprofit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More

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