News, Reflections and Resources for Powering Change

Feb 13 2014 | By Dorie Clark
It makes perfect sense: of course you want to get your organization’s good deeds covered by the press. But for many non-profit organizations, there is often a detour on the road between goals and reality. Resources are limited, and it can often seem like a... → More
Feb 13 2014 | John McNutt, PhD, ACSW University of South Carolina
John McNutt has been researching the intersection of technology and social change for over a decade. His work has followed the evolution of online communities, social work and the Internet, and has come to focus on electronic advocacy and its uses for... → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant TSNE
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, non-profit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More
Feb 13 2014
Dean Allemang, chief scientist at TopQuadrant, Inc., shares some tips on providing newsfeeds for knowledge dissemination on the Web. → More
Feb 13 2014 | By Tyra Sidberry, former Grant Program Director Third Sector New England
In 2008, TSNE began the search for an online tool for accepting grant applications. The process led us to Foundant Technologies, whose Grant Lifecycle Manager (GLM) makes it easy to receive and evaluate online applications, record decisions and measure... → More
Feb 13 2014 | By Myrna Greenfield, Principal Good Egg Marketing
In the previous article, marketing professional Myrna Greenfield recommended best practices about making connections on LinkedIn. In this final installment of a multipart series, she discusses several ways to keep in touch with and develop these connections. → More
Feb 13 2014
Podcasting, the word alone sounds both exotic and technical, and just thinking about the how-to’s of podcasting can make the average non-technical professional break out in a sweat. For some of us in the non-profit sector, there is the added skepticism about... → More
Feb 13 2014 | By Andrea Berry
As nonprofits look for new ways to raise money in the digital age, email fundraising is beginning to stand out as a compelling option. Many of the larger and nationally active nonprofits already use this approach to save money and reach broader constituencies... → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
The more people you’re connected to, the more of their connections you will be linked to, and the more people you can potentially influence. But it takes time to keep up with each person in your network. Be sure to evaluate why you want to connect with a... → More