INSIGHTS

News, Reflections and Resources for Powering Change

Feb 13 2014 | by Peter Flynn Silmaril Consultants
Organizational websites are viewed thousands or millions of times a day by customers, competitors and people searching for stuff, but rarely by those who own, run or work for the organization. Business, government and institutional websites are a frequent... → More
Feb 13 2014 | By Steve Delgado, Arial Software and Denise Moorehead, Third Sector New England
As a non-profit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. So you’ve made the jump to a timesaving, more efficient email-sending program. But... → More
Feb 13 2014 | By Kristen Saulnier
How do you frame your nonprofit’s message to the media in a way that will get your organization coverage that focuses on the heart of an issue – not on “side” topics that stir unwarranted controversy? → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant, Third Sector New England
Effective media advocacy campaigns start with an advocacy plan. A roadmap for creating this plan was provided by the Progressive Communicators Network’s Tom Louie to attendees at the Be the Media! mini-conference on November 30, 2011. According to Louie,... → More
Feb 13 2014 | Adapted from an article by Diane Boudreau by Denise Moorehead
Don’t let your nonprofit’s message get lost in the daily flood of information. → More
Feb 13 2014 | by Daniel F. Bassill, President Tutor/Mentor Connection
Looking for Cross City, Cross State, Collaboration? Websites that aggregate knowledge support the efforts of thousands of others who are looking to apply this type of knowledge in program improvement, problem solving and innovation. This is the role of Tutor/... → More
Feb 13 2014 | By Dorie Clark
It makes perfect sense: of course you want to get your organization’s good deeds covered by the press. But for many non-profit organizations, there is often a detour on the road between goals and reality. Resources are limited, and it can often seem like a... → More
Feb 13 2014 | By Hyoun Park Aberdeen Group
Hyoun Park, research editor at Aberdeen Group, shares research and advice on ways non-profit organizations can use videoconferencing to save time and money, especially in these challenging times. → More
Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, non-profit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant TSNE
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More

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