INSIGHTS

News, Reflections and Resources for Powering Change

Feb 13 2014 | by Laura S. Quinn, Executive Director Idealware
If you post a message on Twitter and no one’s there to hear it, does it make a noise? → More
Feb 13 2014 | By Lance Trebesch, Taylor Robinson and Denise Moorehead
In Part 1 of Top the Web Search Lists, the authors outlined the basic steps – submitting your website to directories, listing keywords, and researching title and header tags – that lead to capturing a coveted top spot in Web search results. Here they provide... → More
Feb 13 2014
You know that media coverage helps to generate discussion about the critical issues your non-profit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that non-profit... → More
Feb 13 2014 | By Lance Trebesch, Taylor Robinson and Denise Moorehead
The authors have developed a multi-part series on search engine optimization (SEO), or how to improve your website’s placement in web search lists. In Part 1, they share tips for building the foundations of your SEO strategy.  → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant Third Sector New England
I recently attended Be the Media V, a conference sponsored by TSNE and the Progressive Communicators Network for the progressive non-profit community. These are some of the points gleaned from the opening panel and workshop leaders during the daylong event. → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for non-profit organizations. Stay tuned for part two, which will delve into the how. → More
Feb 13 2014 | by Myrna Greenfield, PrincipalGood Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for nonprofit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More
Feb 13 2014 | By Steve Delgado, Arial Software and Denise Moorehead, Third Sector New England
As a non-profit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. So you’ve made the jump to a timesaving, more efficient email-sending program. But... → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield explained how to set up a good Company Profile on LinkedIn. In this next installment of a multipart series, she discusses best practices for Individual Profiles. → More
Feb 13 2014 | By Kristen Saulnier
How do you frame your nonprofit’s message to the media in a way that will get your organization coverage that focuses on the heart of an issue – not on “side” topics that stir unwarranted controversy? → More

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