Training: Management Series

Fundraising 2.0

Thursday, April 6, 2017
9:00 a.m. to 2:30 p.m.

Presented by: Jenn Hayslett and Anne Peyton
Fee: $109* (full-day, lunch included)

Workshop Description

Building on the skills and knowledge of the Fundraising 1.0 workshop, this second workshop emphasizes a donor-centered approach to developing a successful non-profit development program. Fundraising succeeds on knowing our donors well. Learn to engage your donors in meaningful ways with the life of your organization to match donor philanthropic goals with organizational outcomes.

Through the training you will learn how to strengthen the following leverage points in your development program:

  • Identify elements of a culture of philanthropy and integrate it into your organization’s DNA
  • Engage board members in development and fundraising
  • Work through a comprehensive stewardship assessment towards developing your organization’s donor-centered stewardship program by focusing on what donors tell us they value
  • Practice how to successfully book donor appointments to get out the door! We’ll go over strategies for planning your time to balance office demands with donor visits.
  • Learn models for designing and managing conversations, gathering information from your donors through surveys and interviews, making direct solicitations for gifts, and planning next ‘touches’ to turn donors into lifetime investors.
  • Practice stewardship and solicitation conversations, including setting a framework for solicitations and bequest conversations, based on neuroscience research
  • Emphasize donor stories and fundraising success in your fundraising materials and on social media
  • Resources for supplementary print and online materials

You’ll be asked to bring a few examples of donors to your organization for practice.

We will be sending materials ahead of time for all participants so that you get the most out of your workshop day relative to your organization and experience.

Who is this program for?

Anyone with some fundraising experience who wants to strengthen skills and knowledge. This program gives you a comprehensive overview of what you need to know to develop a donor-centered and successful fundraising program.


With extensive handouts, lecture, dialogue, interactive sessions, individual exercises, and work in pairs.

Register here.

About the Presenters

Jenn Hayslett is a creative development professional with 25 years of leadership experience as a community organizer, marketer, teacher, fundraiser, and coach, working with individuals and non-profits. Jenn’s deep non-profit experience includes management of annual funds, leading major gifts efforts, designing donor stewardship programs, heading capital campaigns, writing successful grants, and leading volunteers. As a coach and consultant, Jenn works with individuals and non-profits to help clarify and achieve goals to help them deliver their promise to the world.

Anne Peyton has worked in and with not-for-profits for more than 35 years.  She has been a watch officer at Hurricane Island Outward Bound, a medical and academic librarian, and major gift officer at Dartmouth College.

The metaphor of Dorothy and fellow travelers on the yellow brick road in the Wizard of Oz tells the story of Anne’s philosophy of service, strengthening intuitive knowledge and expanding expertise within organizations to fulfill their promises to the world.

Since 1989, Yellow Brick Road™ has worked with a variety of social benefit, not-for-profits: conservation and the environment, youth, education (K-12 public, private and higher education), the arts, cultural organizations, museums, hospitals, health care, social service agencies, professional associations, and more.  YBR focuses on board governance, organizational development, strategic planning, and fund raising, with facilitation and training as additional areas of expertise. A new grants management program offers services from one-time funding searches to full-scale grants management.


Register here.

* If your organization is a tenant of the NonProfit Center, a TSNE fiscal sponsorship project, or an Inclusion Initiative grantee, please contact before registering to request a scholarship rate of $25.00. Scholarships are limited, and awarded on a first-come, first-serve basis; maximum 1 per organization per workshop.


Unless otherwise noted, all workshops are held at TSNE's NonProfit Center, conveniently located in Downtown Boston at 89 South Street, Boston 02111 near South Station. For detailed directions please visit