Our Work

We strive to increase the affordability of our services to the organizations who need us the most, increase service to nonprofits that work with historically marginalized communities, and ensure that the organizations we support are committed to social justice.

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We offer a personalized approach to executive search and transition with the resources and capacity of a larger institution. We’re dedicated to diversity, equity, and inclusion, not only in values, but in practice.

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In our 2022 annual report, we unveiled our updated mission, vision, values, and goals, along with a new three-year strategic plan.

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We are commited to do the work across the nonprofit sector to build a more equitable society. Read our research and publications aimed towards creating change.

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We are a capacity building organization that partners with nonprofit organizations to provide the services, programs, and resources they need to support their communities and ultimately, create a more equitable society. 


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Nov 30, 2023 | Insights

Crafting a Vision: The TSNE Brand Refresh and Website Launch by Overture Brand Studio

A Journey of Transformation: Creativity and Strategy

At Overture Brand Studio, we specialize in turning visions into impactful branding experiences. Our collaboration with Third Sector New England (TSNE) presented a unique opportunity to exercise this expertise. Tasked with refreshing TSNE’s brand and developing their new website, we embarked on a journey that was not just about design but about encapsulating a mission. Our goal was to create an identity and digital presence that would resonate with TSNE’s commitment to supporting nonprofit organizations. In this collaborative effort, we fused strategic thinking with creative innovation to ensure that every aspect of the brand and website reflected TSNE’s core values and objectives.

The Foundation of Our Process: Listening and Immersion

The first and crucial step in our journey was to immerse ourselves in the ethos of TSNE. This phase involved extensive dialogue with TSNE’s stakeholders, where we sought not just to gather information, but to deeply understand their mission, challenges, and aspirations. We believe that effective branding stems from a profound understanding of our client’s world, and this belief guided our interactions with TSNE. An essential part of our approach was engaging with TSNE’s diverse stakeholders. We embraced inclusivity, ensuring that every voice was heard. Through this process, we uncovered key insights that shaped our creative strategy, ensuring that the new brand and website would authentically represent TSNE’s impact in the nonprofit sector. This collaborative effort was not just about creating a brand; it was about building a community around shared values and goals. Consequently, this allowed us to capture the essence of TSNE’s work, laying a solid foundation for the creative journey ahead.

Translating Vision into Reality: The Design Process

Armed with a thorough understanding of TSNE’s mission, our team embarked on the creative phase. This stage was characterized by a vibrant exchange of ideas, where creativity met strategy to form a cohesive brand identity. We brainstormed, conceptualized, and iteratively refined our ideas, ensuring that each step was in alignment with TSNE’s vision and values. The result was a meticulously crafted design language that would visually and emotionally connect with TSNE’s audience, ensuring that every element from color palettes to typography resonated with their message of empowerment and community support. The website development process was approached with the same rigor, focusing on user experience and functionality to create a platform that was not just visually engaging but also intuitive and resourceful. Our commitment to versatility allowed us to adapt our creative solutions to the unique needs and values of TSNE.

Overcoming Challenges: Resilience and Adaptability

Two of our agency’s core values are honesty and transparency. So, in full transparency, throughout this project, we encountered several challenges, each presenting an opportunity to demonstrate our problem-solving prowess. From aligning diverse viewpoints to addressing technical intricacies, our team navigated each hurdle with innovative thinking and unwavering determination. We believe that challenges are catalysts for growth and creativity, and this project was a testament to that belief. Our resilience and adaptability played a crucial role in maintaining project momentum, ensuring that every obstacle was turned into a stepping stone towards achieving our goal. This phase not only tested our capabilities but also strengthened our team’s cohesion and commitment to excellence.

The Final Reveal: A Brand that Echoes TSNE’s Mission

The culmination of our efforts was a brand and website that truly embodied TSNE’s spirit. The final product is not just a visual makeover; it is a reinvigorated identity that mirrors TSNE’s dedication to empowering nonprofits. Our goal was to create a platform that would not only serve as a resource for TSNE’s community but also as an inspiration, and we achieved this by infusing every aspect of the project with purpose and passion. But more than that, it was the forging of a lasting partnership based on mutual respect and shared values. We at OBS are proud to have played a role in amplifying TSNE’s voice, aiding in their mission to empower nonprofit organizations.

This project was more than a client engagement; it was an alliance that allowed us to contribute to a cause we deeply resonate with. We believe that our work has laid a foundation for TSNE to amplify their impact and reach new heights in their mission. At Overture Brand Studio, we remain committed to empowering organizations through creative and strategic branding solutions, and we look forward to future opportunities to make a meaningful difference in the world.