Fairplay is the leading nonprofit organization committed to helping children thrive in an increasingly commercialized, screen-obsessed culture, and the only organization dedicated to ending marketing to children. They are a truly independent voice for children – Fairplay does not accept donations from Big Tech or any corporation.
Fairplay’s advocacy is grounded in the overwhelming evidence that child-targeted marketing — and the excessive screen time it encourages — undermines kids’ healthy development. Working closely with policymakers, health and child development experts, and their nearly 40,000 members, they are bringing to life a new vision of childhood — one shaped by what’s best for kids, not what’s best for profits.